THE INAUGURAL CLASS - 2026
She Means Business
Orange County
Twenty-five Orange County women entrepreneurs. One portrait series. One Magazine. One gallery night. The founding class of a campaign that hasn't existed before now in Orange County, California.
Limited spots per campaign. Applications now open.
FIRST EDITION
The first 25 women in. The names that started this.
what this is
A portrait series, built like a magazine.
Each woman gets a full session at my studio in San Clemente. Hair and makeup, a custom mood board built around her business, behind-the-scenes videos, and a feature in She Means Business Orange County - the print magazine launching at the close of the campaign.
All twenty-five women come together for the first Gallery Night at the close of the campaign. Partners are invited. Portraits are exhibited and friends will be made.
If you want a real set of images that look like you mean it, not another phone selfie in front of a window, this is it.
a portrait series celebrating the female entrepreneurs, leaders, and visionaires of orange county. because when women are truly seen, everything changes
WHAT YOU WALK AWAY WITH
Four things, not just one.
i.
The Session
Two to three hours at the studio. Hair and makeup, custom mood board, posing and lighting handled by someone who has been doing this for 20 years.
ii.
The Magazine
A first-edition print publication featuring all twenty-five women. Distributed at Gallery night. Yours to keep, give to clients, send to press.
iii.
Gallery Night
At close of campaign, the twenty-five founding-class women, partners invited, portraits exhibited, the magazine launches. Your debut as part of the inaugural class.
iv.
The Network
Twenty-four other Orange County women entrepreneurs in the room with you. Founders, doctors, designers, advisors. The kind of room you want to be in.
What's Included
Everything handled.
01 Pre-session consultation and custom mood board
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02 Professional hair and makeup at the studio
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03 Full session with posing, lighting and styling guidance
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04 Access to my studio wardrobe
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05 Behind-the-scenes videos shot during your session
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06 Two fully-edited digital images
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07 Feature in She Means Business Orange County magazine
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08 Invitation to Gallery Night with partners at close of Campaign
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09 Social and newsletter content built from your chosen images
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the investment
No surprises. Discussed up front.
session fee
$790
image collections from
$1590
Most clients leave with two to 25 images they actually use for their website, their press, their wall. We talk through pricing in full at the consultation, before the session.
who this is for
Women who already know what they're building.
If you're rebranding, launching or stepping into a bigger version of your work this year, this is the right time. The woman whose face shows up on a website, a book jacket, a stage, a magazine or a board deck and needs to look like the person she actually is.
FOUNDERS
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EXECUTIVES
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ADVISORS
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SPEAKERS
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AUTHORS
CONSULTANTS
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DOCTORS
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DESIGNERS
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COACHES
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REAL ESTATE PROFESSIONALS
the photographer
Twenty years behind the camera.
I’m Julie Boucher. I’ve spent the last twenty years photographing people through every season of life — growing families, businesses, milestones, and the beautifully chaotic years in between.
My San Clemente studio was built to feel welcoming, relaxed, and fully taken care of, with a small team that helps create a seamless experience from beginning to end.
Most of my clients tell me they’re nervous about being photographed. By the end, they’re usually saying, “That was actually fun.” Honestly, that’s one of my favorite parts of the job.
MORE ABOUT JULIE
— Julie
frequently asked
The questions people ask first.
What is She Means Business Orange County?
She Means Business Orange County is an inaugural personal branding portrait campaign for 25 women entrepreneurs based on Orange County, California. Photographed by Julie Boucher of Julie Irene Photography in San Clemente, each participant receives a magazine-style session, professional hair and makeup, a feature in the first edition magazine, and an invitation to Gallery Night at the close of the campaign.
Who can apply?
Women entrepreneurs, business owners, and leaders based in Orange County. Self-employed, partnered, executive. All welcome. The campaign is open to any stage of business.
How does selection work?
Twenty-five spots, filled in the order applications come in. I review each one to make sure your goals fit what this experience delivers, and we get on a quick call before booking.
What does the day look like?
Two to three hours total. Hair and makeup first, then the session. You'll bring three to four outfits, and we'll plan them together at the consultation. I keep my hair and makeup artist on set the whole time so we can adjust between looks.
What if I'm not photogenic?
Most of my clients say that on the first call. Then they see their images. Posing, lighting, and direction do most of the work. You don't need to lose weight, change your hair, or wait until you feel ready. You'll look like you, on a great day.
What do I wear?
We'll plan it together at the pre-session consultation. You'll get a custom mood board and access to my studio wardrobe.
Where will the photos be used?
Yours, however you want. Website, social, press, print, wall art. You'll also be featured in the inaugural She Means Business Orange County magazine and at the first Gallery Night when the campaign ends.
What is the magazine, exactly?
A first-edition print publication featuring all twenty-five women in this campaign. Distributed at Gallery Night, sent home with participants, and made for you to give to clients and prospects. Issue One launches when the campaign ends.
What's the cost?
$790 session fee. Image collections start at $1,590. We talk through pricing in full at the consultation, before the session. See full pricing.
Be one of the first 25.
Twenty-five Orange County women. One inaugural class.
Limited spots per campaign. Applications now open.
My studio is based in San Clemente, and I regularly photograph families throughout South Orange
County and beyond.
Julie Irene Photography, a luxury portrait studio in San Clemente, California. Newborn, family, maternity, headshots and personal branding for Orange County
san clemente, ca
Follow @JULIEIRENE